Our research in the retail sector ranges from concept testing for communication to helping brands understand the target segment before they launch into a new space.

 We have conducted studies on male, female, youth and even wedding apparel. Our project for a leading fashion magazine delved into the sources of information and inspiration for consumers’ fashion choices in the digital age.

 To get a complete picture, we employ a comprehensive set of tools in our research like mobile wardrobe tracking, store walk-throughs etc.