India is a unique market because for a lot of OTCs, the retailer/chemist is the best doctor! As a norm, the consumers trust the suggestions given to them by the chemist.

Quipper enjoys the mix of Western and local perspective the team members bring to the table for such projects. We have conducted researches, often tackling sensitive subjects with ease, with homemakers, college students, bachelors, experts (doctors), etc.

State of the economy

Professionals, businessmen, brokers, financial experts, etc- we have met them all.

In addition to those, with Panwalas, tailors and auto-rickshaw drivers, we just went a lot deeper into the system. After all, the economy’s welfare also depends on their existence.

We gauged their optimism levels, their saving habits and their perception of the future.