We are your window to
Qualitative Market Intelligence
in India

Our methodologies are
diverse and tailored
to suit your needs

learn more

Our research
delivers insights that
power your brand

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WHAT WE DO

Quipper is a boutique market research firm specializing in qualitative research

Our specialty is cross-cultural research; aiding international brands navigate markets across the Indian subcontinent and Asia (markets such as Pakistan, India, Bangladesh, Vietnam).

DATA PROTECTION PROTOCOL

OUR SERVICES

Ethnographies, Focus Groups, In-depth Interviews
Online Focus Groups, Bulletin Boards, Web Interviews and digital diaries
Logs, Diaries and Journaling, Trend Tracking, Lifestyle Portraits
A mix of on-and off line qualitative methodologies
Cultural contents and frameworks
Positioning and
Communication Checks

Trend Research
Packaging Research


Customer Segmentation
Blue Sky Explorations


Trigger & Barrier Studies
Brand Audits


User and Attitude
Research

OUR CORE TEAM

AWARDS AND RECOGNITION

Quipper Research Pvt Ltd has been recognized as the Emerging Company of the Year 2024 - 2025, by Business Elite Awards particularly in understanding the nuances of the Indian market.
  • July 3, 2025
  • /
  • News
Read more
Quipper co-founders Pia Mollback Verbic and Piyul Mukherjee featured In CEO magazine
  • September 11, 2024
  • /
  • News
Read more
Quipper team member is awarded the QRCA Young Professional Grant in 2023 at North Carolina
  • April 21, 2023
  • /
  • News
Read more
Quipper Research is the first Indian agency to bring the ESOMAR Excellence Award to India!
  • October 12, 2012
  • /
  • News
Pia Mollback Verbic and Piyul Mukherjee of Quipper Research won the prestigious award in 2012, for their paper Water Wows.
Read more
Presenting Water Wows at the ESOMAR Conference at Vienna in 2011 which then won the Excellence Award in the following year
  • November 2011
  • /
  • News
The paper argues for traditional 'Western' formulas for conducting Qualitative Consumer Research to be tweaked in 'Eastern' markets, as suited to the culture, without simply replicating assumptions and research traditions from 'Western' markets.
Read more
NORTHPOINT CENTRE
  • March 15, 2010
  • /
  • Teaching
Piyul and Pia are both appointed ‘Northpoint Knights’ for belonging to the visiting faculty of Northpoint Centre of Learning - where they have taught the Post Graduate program for Market Research for over 5 years.
Read more
THINK GLOBAL QUALITATIVE
  • March 15, 2015
  • /
  • News
We belong to Think Global Qualitative, an international alliance of researchers who focus on qualitative research conducted on a global scale and deliver local insights and recommendations to power growth.
Read more
Presenting Water Wows at the ESOMAR Conference at Vienna in 2011 which then won the Excellence Award in the following year
  • July 18, 2025
  • /
  • News
The paper argues for traditional 'Western' formulas for conducting Qualitative Consumer Research to be tweaked in 'Eastern' markets, as suited to the culture, without simply replicating assumptions and research traditions from 'Western' markets.
Read more
Quipper Research Pvt Ltd has been recognized as the Emerging Company of the Year 2024 - 2025, by Business Elite Awards particularly in understanding the nuances of the Indian market.
  • July 15, 2025
  • /
  • News
Read more
Quipper co-founders Pia Mollback Verbic and Piyul Mukherjee featured In CEO magazine
  • September 11, 2024
  • /
  • News
Read more
Quipper team member is awarded the QRCA Young Professional Grant in 2023 at North Carolina
  • April 21, 2023
  • /
  • News
Read more
Quipper Research is the first Indian agency to bring the ESOMAR Excellence Award to India!
  • March 16, 2016
  • /
  • News
Pia Mollback Verbic and Piyul Mukherjee of Quipper Research won the prestigious award in 2012, for their paper Water Wows.
Read more
THINK GLOBAL QUALITATIVE
  • March 15, 2016
  • /
  • News
We belong to Think Global Qualitative, an international alliance of researchers who focus on qualitative research conducted on a global scale and deliver local insights and recommendations to power growth.
Read more
NORTHPOINT CENTRE
  • March 15, 2016
  • /
  • Teaching
Piyul and Pia are both appointed ‘Northpoint Knights’ for belonging to the visiting faculty of Northpoint Centre of Learning - where they have taught the Post Graduate program for Market Research for over 5 years.
Read more
Read More Research & Insights
Contact

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10 years on the global market.
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